| History |
|
| DOM began in 2007 when Robert Donovan, a veteran of full-service traditional advertising for car dealers, saw a growing need for Internet advertising within the industry, as well as the need to educate dealers so that they might better understand the value of digital marketing.
|
|
|
DOM grew rapidly and expanded its services – including website maintenance and content creation – as it added more dealerships to its clientele. The company was thus well-positioned in late 2008 when dealers stung by the recession and seeking more cost-effective ways to advertise their dealerships gravitated toward the Internet. | |
|
During what has been a particularly tough economic period in our nation’s history, DOM stands out as a success story on two fronts. DOM now serves more than 150 clients nationally, representing 270 rooftops and managing more than 400 websites. Our clients have been able to ride out the recession with increased lead generation and higher conversion rates because of DOM’s services and support. And DOM has grown to employ more than 30 people in South Carolina, a state that has had one of the highest unemployment rates in the nation during this time. |
|
|
DOM is ready to meet the challenges of new technology and digital advertising as they come. We expect the next five years to be as evolving and exciting a journey as the first five, helping dealers sell more cars. Come join us! |
|
|
|
